It knows your customer.
It runs the relationship.
luup reads every conversation: what was promised, how happy the customer is, where the relationship is heading. It books the appointment, sends the quote, and tells you a customer is at risk before you notice it yourself.
Takes about forty seconds. It works out what you sell, who you sell it to and who you are up against; you only approve it.
- 12
- records pulled from every conversation
- 0–100
- live health score on every customer
- 19
- skills, unlocked one by one
- ~40 sec
- to learn your business
Answering a message
is not knowing a customer.
Every business has an inbox; not one of them has anything that thinks about the customer. The conversation ends, a few words of a note are left behind — and nobody reads the note either.
Forty minutes of talk, two words left.
What was promised, what price was discussed, what the customer got stuck on, whether they were happy at the end — all of it stayed in the room. By the next morning nobody remembers.
You don't know who is about to leave.
One day a customer quietly goes, and nobody can say when the relationship cooled. With nothing measuring it, the answer is always the same: “seemed fine, I think”.
The call you missed went to a rival.
The phone that rings while you are up a ladder, behind the wheel or with another customer does not get called back. That person will not call twice — they will call the next number on the list.
When the conversation ends,
twelve things write themselves.
Nobody takes notes, nobody fills in a form. luup reads the whole conversation and pulls out everything the panel runs on in a single pass. Your customer records are filled in by your conversations, not by you.
- 01
Summary
The whole conversation comes down to a few sentences. Whoever opens the record takes it over in thirty seconds.
- 02
Intent
Asking a price, wanting a booking, making a complaint — what the conversation was about gets labelled.
- 03
Mood curve
Every customer message is scored on its own, so you can see exactly where a conversation turned.
- 04
Health score
The customer's standing, from 0 to 100, is recalculated after every conversation.
- 05
Promises made
“I'll call you tomorrow at three” goes into follow-up with its due time, and is raised when that time comes.
- 06
Signals
A rival named, an objection repeated, a service asked for and not offered — each one is counted and ranked.
- 07
Customer details
Address, vehicle, preference, budget: every field mentioned lands on the record, with the sentence it came from beside it.
- 08
Sales opportunity
The stage in the pipeline moves with the conversation, and the record says who moved it. Nobody touches the board.
- 09
Knowledge gaps
A question the assistant could not answer is filed, which is how the hole in your knowledge base becomes visible.
- 10
Outcome
Won, lost or still open — and if it was lost, with the reason attached.
- 11
A task
The moment a customer falls into risk, a task is opened in your name. Nobody has to notice it first.
- 12
Relationship summary
The customer's entire history comes down to one paragraph, refreshed whenever their standing changes.
Where every customer stands, at any moment
Health is not an invented percentage: it is computed from evidence alone, and the same evidence always gives the same answer. When there is nothing to say, luup says that too — it leaves the score in the middle and marks the customer “new”.
The moment a customer falls into risk, a task opens in the panel in your name. Nobody is lost quietly.
- At risk
- 0–29
- Cooling
- 30–49
- Healthy
- 50–100
- Newno evidence yet
- Lostconversation closed as lost
- 01
Mood of recent messages
A newer message outweighs an older one. Last week's anger does not count the same as today's thank you.
- 02
Overdue promises
Every open promise past its due date pulls the score down. Nothing damages a relationship faster than a promise not kept.
- 03
How recent the last contact is
A customer who spoke this week is alive; the same cannot be said for one silent for a month.
From the moment a customer reaches you
to the moment they pay.
Every step moves on the same record. Scroll down and watch what luup does, in order.
Nobody has to be free when the phone rings
In a clinic, reception is with a patient when the phone goes. luup answers, asks, writes the appointment in. The list is ordered by what is waiting on you, not by what arrived last.
- ECEmma ClarkePain in my lower left toothwaiting on younow
- DBDaniel BoydAsked about implant pricingluup replied12 min
- ANAlice NolanRequested an insurance letterluup replied1 h
- MWMarcus WebbAre you open on Saturday?luup replied2 h
“Call me” and the phone rings within twenty seconds
A guest messaging a hotel at night asks to be called; nobody writes it on a list. luup places the call itself and opens already knowing the subject — the chat and the call stay in one flow.
- Owen Bright01:38Messaged about availability — “friday two nights”
- luup01:38Sent room types and the price range
- Owen Bright01:39“Could you give me a ring?”
- luup01:39Placed the call · opened already knowing the subject
- luup01:42Booking request #4821 created
Nobody fills in the service record; it fills itself
In a garage the plate is recognised from history, the mileage comes from the call, the damage from a photo. Next to every field it says which conversation it came from.
- Vehicle
- AB19 CDE · Passat 2019recognised from the plate
- Mileage
- 128,400 kmfrom the phone call
- Complaint
- Routine service + front bumper scratchfrom the WhatsApp message
- Damage
- Bumper left corner · needs paintread from the photo
- Appointment
- Tue 08:30 · same-day returnwritten to the workshop calendar
“I'll send it tomorrow” is a commitment
In a restaurant, promises made during service are written nowhere. luup records them with their due date, reminds you what's coming and flags what has passed.
- AYSend the corporate catering quoteAlan Yates · due today 17:00owner nudged
- OBPass the birthday cake to the kitchenOwen Bright · due tomorrow 18:00scheduled
- PUShare the gluten-free menuPaula Unwin · due yesterday 14:00overdue
- OAUpdate the parking informationOwen Ashby · due this weekscheduled
The reason work was lost is inside the conversations
In estate agency, which rival came up how often and why buyers walked — luup turns that into a number, and opens the conversation behind every number.
- Rival A14
- Rival B9
- Rival C4
- price12
- location6
- mortgage terms3
Whichever door they come through,
the same mind is waiting.
A channel is not a type of conversation, only the door it came through. When someone calls and then continues on WhatsApp, the story does not start over: the memory sits with the person, not the channel.
- Phone
- Web chat
- Messenger
- SMS
- Telegram
- Marketplace
- Reviews
Whatever channel the next message arrives on, the rest is already in luup.
In short
What is luup and what does it do?
luup is an AI system that runs a business's customer relationships end to end. It reads every conversation that comes in and derives the summary, the intent, the promises made and the customer's mood on its own, and keeps a 0–100 health score for every customer. On top of that memory it books appointments, sends quotes, chases payment and wins customers back with consent checked first. Phone and WhatsApp included, ten channels land on one record.
You hand over control
one rung at a time, not overnight.
You decide how much the assistant may do without asking you — separately for each channel and each topic. Drag the control and watch what the same customer message gets back at every level.
Waits for approval
You are the one who says send.
When the assistant has been right often enough on a topic, it asks you to raise its own level. The decision stays yours.
Hi, the boiler won't light. Could someone come today?
Hello — we have an engineer free at 16:00 today. Could you share your address?
2 — Waits for approval. The reply is written and queued. One tap sends it; without that tap it stays where it is.
Nineteen skills,
five outcomes.
Skills are not features of the product; they are consequences of that analysis. Who promised what, who objected to what, which rival came up, whose service is due — all five are a by-product of the same reading.
- FindingFinds the customer who never called you.People let down by a rival, people who could not reach you last month, people forgotten in an old list — pulled out one by one and queued for contact.
- ReachingReaches them at the right time, on legal ground.Every outbound contact is capped by a consent check that cannot be switched off, and the hour is chosen from when that person has actually picked up before.
- ClosingTurns the conversation into work.The quote and payment link go out while the customer is still on the line, appointments land in real gaps in the calendar, and negotiation stays above your floor.
- RetainingBrings the customer you already won back again.It calls when the service is due, asks for a referral when the job ended well, and chases an overdue balance politely but persistently.
- OversightMakes what is happening visible.It tests your team the way a mystery shopper would, archives every conversation, and lets you run the panel by voice.
The others move messages.
luup thinks.
Shared inboxes brought the messages onto one screen, but none of them asked what the conversation meant; tools that automated the phone forgot everything the moment the line went dead. These six points are what changes when the thing in the middle is a mind.
It writes things down.
An address, a preference, a vehicle mentioned in passing lands on the record. Nobody takes notes.
Channels talk to each other.
A job that starts on the phone continues on WhatsApp; the history is never cut in half.
It learns you as you use it.
It remembers which jobs you approve instantly and which you always turn down, and shapes its next suggestion around that.
Ask, and the answer is there.
Which rival was mentioned how many times, who promised what — all of it is searchable.
It cannot break your rules.
Floor prices and forbidden claims are checked before sending; an offending sentence is blocked.
It reads photographs.
Damage photos, boiler fault codes, medicine names on a prescription, amounts on an invoice — read and filed.
It reads the photo the customer sends
A damage photo lands on the WhatsApp line of a body shop. luup reads the plate and the damage, states the work required and how long it takes, and opens the service record with those details. A boiler fault code, a medicine name on a prescription and an amount on an invoice are read the same way.
The photo shows a scratch on the left corner of the front bumper. It needs paint and panel work, about one working day. Does Tuesday 08:30 suit you?
luup · 10:22- Plate
- AB19 CDE
- Damage
- Front bumper, left corner
- Work
- Paint + panel repair
- Time
- 1 working day
It writes down what it read, and flags separately what it only inferred. A boiler fault code, a drug name on a prescription and the amount on an invoice are read the same way.
The things the assistant
can never say.
Discount authority in a hotel, no diagnosis in a clinic, no firm price in a garage — every industry has its own line. Every sentence the assistant produces is checked against these rules before it is sent, and one that breaks them is blocked.
On top of that price I can give you 15% off and guarantee the room today.
- ✓Never go below the price floorpasses
- ✓Never change the cancellation termspasses
- ✓Never guarantee a room same-daypasses
Our current rate for those dates is ₺6,800. Your room is confirmed once reception verifies availability.
It speaks your
industry's language.
The industry package decides what the assistant asks, which rules it follows and what it calls the record it creates.
From the first hello
to the closed sale.
Most tools say “we got your message” and stop there. luup carries the customer to the end of the road.
- 01
Greeting
Answers within seconds, in the customer's own language.
- 02
Qualifying
Asks for what is genuinely needed to do the job, and nothing more.
- 03
Booking
Finds a real gap in the calendar, writes it in and sends the reminder itself.
- 04
Quoting
Prices inside your rules and never goes below the floor.
- 05
Collection
Sends the payment link and follows up politely.
- 06
Winning back
Calls the customer itself when the time comes round.
You are not filling in forms.
You are approving.
We do not ask what sector you are in, what services you offer or what your opening hours are. We ask for a link you already have, and we work out the rest.
- 01
Paste it into one box
Your website, your Google business listing, your Instagram account — or just the name of the business.
- 02
Wait forty seconds
Business profile, knowledge base seed, draft conversation rules, rival list and ideal customer profile all come out together.
- 03
Read it and approve
Nothing without a source goes onto the profile. You correct what is wrong and wave the rest through.
- 04
Divert your number
Your number does not change. Calls reach the assistant when your existing line goes unanswered.
Takes about forty seconds. It works out what you sell, who you sell it to and who you are up against; you only approve it.
The whole setup takes about fifteen minutes. The box itself is done in forty seconds.
We don't hide the price.
There's no setup fee either.
The only difference is included talk minutes and which skills are unlocked.
Essential
₺990/mo + VAT
14 days free · no card asked for
For smaller operations running on a single number.
- 10 talk minutes included
- Phone + WhatsApp + web chat
- One assistant, one number
Professional
Most popular₺2,490/mo + VAT
14 days free · no card asked for
Where most single-location businesses land.
- 40 talk minutes included
- Every channel, unlimited assistants
- Appointments, quotes and collection flow
Scale
₺6,490/mo + VAT
14 days free · no card asked for
For outbound calling, several locations, or heavy volume.
- 120 talk minutes included
- Outbound calling campaigns
- All skills unlocked
Paying yearly saves 20% — same plan, one charge a year.
Multi-location operations and custom integration with your own systems run through the Enterprise tier, arranged with sales.
What it will not do
matters more than what it will.
Claiming a result is easy; claiming an impossibility is hard. What follows is not marketing copy — these are limits the product enforces mechanically.
It does not invent.
When it does not know, it says so, says it will find out, and files the question as a knowledge gap.
It does not hide being AI.
It will not volunteer it, and it will answer honestly when asked. We did not build a system that lies.
It contacts no one without consent.
Every outbound skill is capped by a consent check. The target is zero unpermitted messages.
It cannot break the rules.
Every outgoing message is checked against your Conversation Rules; it will neither state nor imply a price below your floor.
It asks for reviews selectively.
After a conversation that ended badly, it does not ask the customer for a review.
You can step in.
Take over mid-conversation and the assistant goes quiet. Hand it back when you are done.
FAQ
Frequently asked
luup is an AI system that runs a business's customer relationships. It reads every conversation and derives the summary, the intent, the promises made and the customer's mood on its own, keeping a 0–100 health score for every customer. On top of that memory it books appointments, writes quotes and follows up on what was promised. The memory belongs to the person, not the channel, so a conversation that starts on the phone continues on WhatsApp where it left off.
When a conversation goes quiet, luup writes all of this in a single pass: the summary, the intent, a message-by-message mood curve, the customer's health score, promises made and their due dates, rival and objection signals, customer details mentioned in passing, the stage of the sales opportunity, questions it could not answer (knowledge gaps), the outcome, a task if one is needed, and a refreshed summary of the relationship. None of it is typed by a person — your customer records are filled in by your conversations.
The score runs from 0 to 100 and is derived from evidence only: the mood of recent customer messages (newer outweighs older), open promises past their due date, and how long it has been since the last contact. The same evidence always gives the same result. Below 30 is “at risk”, 30–49 is “cooling”, 50 and above is “healthy”; with no evidence the score is left in the middle and the customer is marked “new”. When someone falls into risk, a task opens in the panel in your name.
Yes. luup takes the call in natural speech, asks the questions your industry needs answered, and creates the record itself. It introduces itself as your business's digital assistant and will not deny being an AI if asked directly. In the situations you define, it hands the call to a person.
Setup takes roughly fifteen minutes and needs no technical knowledge. You pick your industry, the fields your assistant should collect arrive already filled in, and you enter a call-forwarding code exactly as the panel shows it. There is no separate setup, onboarding or consultancy charge.
No. luup connects to the number you already use through call forwarding, so your customers keep dialling what they have always dialled. You can forward only when the line is busy, only when nobody answers, or on every call — and switch it off whenever you like.
The rules your assistant must obey live in the conversation rules layer: the price it never goes below, the promises it never makes and the wording that is always required. Every generated sentence is checked against those rules before sending, and a sentence that breaks one is blocked. The assistant also does not invent answers — it records the question and passes it to you.
Data sits in a database hosted in the European Union, with separate access rules for each business, and only the users you authorise can reach it. You decide how long call recordings are kept, and when that period ends the recordings are deleted automatically.
Calls and messages sent for promotion, campaigns or reminders count as commercial electronic communication in most markets and require recorded consent. luup's consent engine checks permission status before every contact and technically blocks sending to a number that has none.
If half the work you handle on WhatsApp started on the phone, that half is lost: the customer explains it again, and what was promised is written down nowhere. The real problem is not the channel, it is the memory. luup keeps the same person as one record across ten channels, and WhatsApp is only one of that record's doors.
A receptionist works nine to five, not weekends, never calls your dormant customer list, does not chase what was promised on the phone, and takes everything they know with them after two years. The comparison is not a salary against a subscription — it is the cost of missed work against a subscription. The Missed Business Report produces that cost from your own records.
No. At rung zero of the autonomy ladder the assistant writes nothing to customers; it only listens and records. You hand over control one rung at a time, not overnight. You can take over mid-conversation whenever you like; the assistant goes quiet and stays quiet until you hand it back.
The assistant does not volunteer that it is an AI, and answers honestly when asked. We did not build a system that lies. When it does not know something it does not invent an answer — it says so, says it will find out, and files the question as a knowledge gap.
Most products have the phone; luup has the phone call being remembered on WhatsApp. The difference is not in a feature list but in architecture: memory belongs to the person rather than the channel, every outgoing message passes a rules check, and every outbound contact is capped by a consent layer that cannot be switched off.
Every outbound skill is capped by a consent check, and that layer cannot be switched off; no contact is started with a number that has no permission, even if you ask for it. Consent records, opt-out requests and data requests are all kept with an audit trail. The target is zero unpermitted messages.
Thirteen industry packages are ready today: appliance repair, healthcare, beauty, hotels, restaurants, automotive, real estate, fuel and wholesale, education, fitness, professional services, logistics, and a general package. If your industry is not listed, you define the fields and rules yourself.
When the next customer reaches you,
luup will already know them.
Type your business name, and forty seconds later call your own assistant. If you are not convinced, leave it on level zero — the assistant will still have said nothing at all.
Takes about forty seconds. It works out what you sell, who you sell it to and who you are up against; you only approve it.
14 days free · No card required · Your number does not change